In December 2015, we launched Mahsa as a summer pop-up in Ponsonby. We had a vision for a label that would celebrate womanhood – nostalgic and modern, constant and changing – through explorations of ‘moods’ rather than traditional seasonal collections.
In his memoir published last year, Matthew McConaughey (one of our guilty pleasures) talks about ‘red light’ times, when the expected flow of life is forced to a stop and we have no choice but to wait for the eventual green light. In these moments, we can burn in frustration or practice growing our resilience and ability to chill.
As our mood rises, with an increasing sense of optimism, the shapes, palette and textures of our Enduring Nature collection evolve in this new release of pieces. Imbued with greater lightness, warmth and playfulness, the new styles include a fluid take on the classic men’s shirt, and a practical-yet-romantic Picnic Skirt that ruches up above the knee.
Nature’s defining characteristic is endurance. Through change and catastrophe, it adapts and renews; patiently resilient and inventive, ever-challenged yet never-defeated. As part of nature, we too will endure and thrive even in the most extraordinary times when we pay attention to the lessons of the natural world.
Dear friends, our thoughts are with you, and we hope you are finding your way through these uncertain times. In these last weeks, we have often stumbled with fear, but each time we rebalance and set back on a path of hope.
It’s all work. To get up in the cold of first light to stretch the body for the day is work. To sit in stillness with a coffee and make meaning of life’s twists and turns is work. To go into the world to earn and protest and push for change is work. To soothe a child to sleep in the dark hours is work. To offer a soft shoulder for a head to fall on in tears or laughter is work.
The journey of being a modern woman continues with the collection A Single Woman. Seeking a fine balance of strength and sensuality, cues of gentleman tailoring are re-envisioned with subtle feminine details, finessed with nonchalant ties and bows, and made in the softest cotton voile, muslin, and silk.
Mahsa Label creates a visual narrative for the woman who loves what she wears to ignite her mood. Encouraging an effortless response to a complex time, utilitarian is juxtaposed with romanticism, inspiring a concise collection of garments made for living simply and beautifully.
Our debut collection, Beautiful Imperfection (partly inspired by the Japanese notion of wabi-sabi) features trans-seasonal, easy to layer garments in natural fabrics with unfinished edges and earthy Antipodean tones. Mahsa was influenced by the timeless architecture of her modernist home — and the collection was expertly photographed there by Derek Henderson.