Mahsā
[Persian], meaning “like the moon”
A pale crescent in the evening sky is our monthly reminder that life is an ever-changing process of renewal, rebirth, shifts in energy and new chapters. Each new moon is a time to release the old and create fresh intentions.
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Our new mood, New Moon (‘Whiro’ in the Maramataka) honours the act of paring back and beginning afresh.
We feel light, clear. We look for beautiful comfort and ease; fuss-free dressing with contrasting notes of softness and crispness. We are drawn to long, gently curved lines and shapes that are simple and honest.
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The purity of Aotearoa’s east coast called to us for this mood’s campaign shoot. This landscape is full of softness, ease and a minimal palette of washed-out natural tones. We imagined a long weekend, enjoying the space, slowed-down time and simple comfort of a holiday at a friend’s seaside retreat.
As always, each piece has been designed to help women feel strong, empowered and beautiful. We hope New Moon enables great love and adventure.
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Mahsa's New Moon
Mid November:
Our patch of planet
Tilts to the sun
A star homage.
A dusk sky scan
To the deep west
and yes!
In sunset colour
A rind of moon,
Perceptible edge
of renewal.
We feel clear,
Lighter
Hopeful.
— E. Willis
Photographer
Rob Tennent
Stylist
Chloe Hill
Location
Omaha Beach, Aotearoa
Enquiries
contact@mahsa.co.nz
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